Compare Coupa Cloud Spend and Bronto Marketing - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Coupa Cloud Spend or Bronto Marketing?

Bronto Marketing is more expensive to implement (TCO) than Coupa Cloud Spend, and Coupa Cloud Spend is rated higher (80/100) than Bronto Marketing (75/100). Coupa Cloud Spend offers users more features (5) than Bronto Marketing (3). There is a clear winner in this case and it is Coupa Cloud Spend!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Coupa Software Vs. Bronto Software

Coupa Software: Founded in 2006, Coupa Software is the leading provider of cloud-based spend optimization software. More than 300 customers in 40 countries use the Coupa suite of cloud applications to amplify their spend power and reduce spending costs up to 11 percent. Only Coupa provides a true suite of cloud applications for finance, including procurement, expe...

Bronto Software: Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to th...

Who is more expensive? Coupa Cloud Spend or Bronto Marketing Platform?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Coupa Cloud Spend and Bronto Marketing Platform.

Coupa Cloud Spend accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Coupa Cloud Spend Management is rated 4, which is lower than the average cost of Email Marketing software. Bronto Marketing Platform price starts at $6,000 per license , When comparing Bronto Marketing Platform to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Bronto Marketing Platform is more expensive than Coupa Cloud Spend.

Which software includes more/better features?

We've compared Coupa Cloud Spend Vs. Bronto Marketing based on some of the most important and required Email Marketing features.

Coupa Cloud Spend: 24/7 Telephone Support, Mobile Access, On-Site Training, Telephone Customer Support, Workflow.

Bronto Marketing Platform: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Coupa Cloud Spend Management is perfect for organizations of medium and large sizes that are looking for a solution that can give them complete control over employees spending. and Bronto Marketing Platform's target customer size include: Small, medium and large size businesses.