Shlomi Lavi /
Mar 23, 2022
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Bottom Line: Which is Better - Emma or MailChimp?
Emma is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than Emma (75/100). MailChimp offers users more features (6) than Emma (5). There is a clear winner in this case and it is MailChimp!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emma Vs. MailChimp
Emma: Emma is a web-based email marketing service helping more than 40,000 customers manage their online communication efforts. With sophisticated design, easy-to-use features and stellar customer support, it's the easiest way to create, send and track stylish email newsletters and campaigns.
We're out to help organizations use stylish email marketing t...
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? Emma or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emma and MailChimp.
Emma price starts at $99 per month , On a scale between 1 to 10 Emma is rated 6, which is similar to the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Emma is more expensive than MailChimp.
Which software includes more/better features?
We've compared Emma Vs. MailChimp based on some of the most important and required Email Marketing features.
Emma: Basic Reports, Data Import/Export, Online Customer Support, Image Library, WYSIWYG Email Editor.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
Emma's typical customers include: SMBs, MailChimp is best for all those that are in business and also are serious concerning making money.