Compare Ensighten and ActiveConversion - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or ActiveConversion?

Ensighten is more expensive to implement (TCO) than ActiveConversion, and Ensighten is rated higher (90/100) than ActiveConversion (60/100). ActiveConversion offers users more features (6) than Ensighten (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. ActiveConversion

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

ActiveConversion : ActiveConversion is the leader in lead nurturing, lead management and demand generation for companies with less than 1000 employees. We make it easy to see which marketing initiatives are paying off, and introduce you to sales-ready leads. ActiveConversion provides a single tool to help manage and optimize your Marketing and Sales. ActiveConvers...

Who is more expensive? Ensighten or ActiveConversion?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and ActiveConversion.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. ActiveConversion price starts at $200 per month , When comparing ActiveConversion to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Ensighten cost is around the same cost of ActiveConversion.

Which software includes more/better features?

We've compared Ensighten Vs. ActiveConversion based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

ActiveConversion: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, ActiveConversion is suitable for companies with less than 500 employees that are looking for a lead management and lead nurturing software.