Compare Hootsuite and ThinkUp - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or ThinkUp?

ThinkUp is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than ThinkUp (62/100). Hootsuite offers users more features (15) than ThinkUp (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. ThinkUp

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

ThinkUp: ThinkUp is a small company based in New York City. Gina Trapani and Anil Dash cofounded ThinkUp, and are working to make ThinkUp the company that treats its customers and community better than any other in the technology industry. To that end, we’ve published our values, and we'd love to hear what you think about them. Given our company's goals an...

Who is more expensive? Hootsuite or ThinkUp?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and ThinkUp.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. ThinkUp price starts at $5 per user/month , When comparing ThinkUp to its competitors, the software is rated 6 - similar to the average Social Media software cost.

Bottom line: ThinkUp is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. ThinkUp based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

ThinkUp: We are still working to collect the list of features for ThinkUp.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and ThinkUp's target customer size include: Small businesses and start ups.