Compare IBM Campaign and AdLuge - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - IBM Campaign or AdLuge?

AdLuge is more expensive to implement (TCO) than IBM Campaign, and IBM Campaign is rated higher (88/100) than AdLuge (81/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. TechWyse

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

TechWyse: The company has grown to over 100 passionate professionals. The TechWyse team has played an instrumental role in continually enhancing the online marketing strategies of thousands of satisfied clients. The TechWyse competitive advantage is simple — overachieve! An effective internet marketing campaign is more than just driving relevant traffic....

Who is more expensive? IBM Campaign or AdLuge?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and AdLuge.

IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. AdLuge price starts at $100 per month , When comparing AdLuge to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: IBM Campaign cost is around the same cost of AdLuge.

Which software includes more/better features?

We've compared IBM Campaign Vs. AdLuge based on some of the most important and required Marketing Automation features.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

AdLuge: We are still working to collect the list of features for AdLuge.

Target customer size

IBM Campaign's typical customers include: Small, medium and large size businesses, and AdLuge's target customer size include: Small, medium and large size businesses.