Compare IBM Campaign and HubSpot Marketing Hub - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - IBM Campaign or HubSpot Marketing Hub?

IBM Campaign is more expensive to implement (TCO) than HubSpot Marketing Hub, and IBM Campaign is rated higher (88/100) than HubSpot Marketing Hub (79/100). HubSpot Marketing Hub offers users more features (7) than IBM Campaign (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. HubSpot

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Who is more expensive? IBM Campaign or HubSpot Marketing Hub?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Campaign and HubSpot Marketing Hub.

IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Campaign is rated 6, which is similar to the average cost of Marketing Automation software. HubSpot Marketing Hub price starts at $45 per month , When comparing HubSpot Marketing Hub to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: IBM Campaign cost is around the same cost of HubSpot Marketing Hub.

Which software includes more/better features?

We've compared IBM Campaign Vs. HubSpot Marketing Hub based on some of the most important and required Marketing Automation features.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling.

Target customer size

IBM Campaign's typical customers include: Small, medium and large size businesses, HubSpot InBound Marketing can be used for the marketing automation needs of any business.