Shlomi Lavi / Apr 27, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
IBM Marketing Cloud is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than IBM Marketing Cloud (62/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Marketing Cloud and Ensighten.
IBM Marketing Cloud price starts at $500 per month , On a scale between 1 to 10 IBM Marketing Cloud is rated 6, which is similar to the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Marketing Cloud is rated 6, which is similar to the average cost of Marketing Automation software.
Bottom line: IBM Marketing Cloud is more expensive than Ensighten.
We've compared IBM Marketing Cloud Vs. Ensighten based on some of the most important and required Marketing Automation features.
IBM Marketing Cloud: We are still working to collect the list of features for IBM Marketing Cloud.
Ensighten: We are still working to collect the list of features for Ensighten.
IBM Marketing Cloud's typical customers include: Small, medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.
starts at $500 per month
IBM Marketing Cloud is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. IBM Marketing Cloud received a rating of 4.5 from ITQlick team. The software cos...
Compare Pricing
Ensighten is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Ensighten received a rating of 4.9 from ITQlick team. The software cost is considered affo...
Compare Pricing| ITQlick Score: | 62/100 |
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| ITQlick Rating: |
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| Pricing: | 6/10 - average cost |
| Category: | Marketing Automation -> IBM Marketing Cloud review |
| Company: | IBM |
| Pricing: | starts at $500 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop |
| Links: | IBM Marketing Cloud review, IBM Marketing Cloud pricing, IBM Marketing Cloud alternatives |
| ITQlick Score: | 90/100 |
|---|---|
| ITQlick Rating: |
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| Pricing: | 4/10 - average cost |
| Category: | Marketing Automation -> Ensighten review |
| Company: | Ensighten |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Cloud |
| Links: | Ensighten review, Ensighten pricing, Ensighten alternatives |
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.