Shlomi Lavi /
Mar 12, 2022
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - IBM Marketing Cloud or VisitorTrack?
IBM Marketing Cloud is more expensive to implement (TCO) than VisitorTrack, and VisitorTrack is rated higher (92/100) than IBM Marketing Cloud (62/100). VisitorTrack offers users more features (3) than IBM Marketing Cloud (0). There is a clear winner in this case and it is VisitorTrack!
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
IBM Vs. netFactor
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...
Who is more expensive? IBM Marketing Cloud or VisitorTrack?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Marketing Cloud and VisitorTrack.
IBM Marketing Cloud price starts at $500 per month , On a scale between 1 to 10 IBM Marketing Cloud is rated 6, which is similar to the average cost of Marketing Automation software. VisitorTrack price starts at $199 per month , When comparing VisitorTrack to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.
Bottom line: IBM Marketing Cloud is more expensive than VisitorTrack.
Which software includes more/better features?
We've compared IBM Marketing Cloud Vs. VisitorTrack based on some of the most important and required Marketing Automation features.
IBM Marketing Cloud: We are still working to collect the list of features for IBM Marketing Cloud.
VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
IBM Marketing Cloud's typical customers include: Small, medium and large size businesses, VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of
industries including telecom, software, technology, healthcare, professional services, financial,
transportation and manufacturing.