Shlomi Lavi /
Dec 12, 2022
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Bottom Line: Which is Better - IBM Marketing Cloud or Zeta Global?
IBM Marketing Cloud is more expensive to implement (TCO) than Zeta Global, and Zeta Global is rated higher (89/100) than IBM Marketing Cloud (62/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
IBM Vs. IgnitionOne
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...
Who is more expensive? IBM Marketing Cloud or IgnitionOne Digital Marketing Suite?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Marketing Cloud and IgnitionOne Digital Marketing Suite.
IBM Marketing Cloud price starts at $500 per month , On a scale between 1 to 10 IBM Marketing Cloud is rated 6, which is similar to the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IBM Marketing Cloud is rated 6, which is similar to the average cost of Marketing Automation software.
Bottom line: IBM Marketing Cloud is more expensive than IgnitionOne Digital Marketing Suite.
Which software includes more/better features?
We've compared IBM Marketing Cloud Vs. Zeta Global based on some of the most important and required Marketing Automation features.
IBM Marketing Cloud: We are still working to collect the list of features for IBM Marketing Cloud.
IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.
Target customer size
IBM Marketing Cloud's typical customers include: Small, medium and large size businesses, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.