Shlomi Lavi /
Mar 26, 2022
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Bottom Line: Which is Better - IBM Watson Marketing or Epos Now?
IBM Watson Marketing is more expensive to implement (TCO) than Epos Now, and Epos Now is rated higher (95/100) than IBM Watson Marketing (75/100). Epos Now offers users more features (4) than IBM Watson Marketing (0). There is a clear winner in this case and it is Epos Now!
Looking for the right Marketing Analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
IBM Vs. Epos Now.com
IBM: IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, s...
Epos Now.com: Epos Now is the leader in cloud POS. We have helped over 30,000 businesses to grow, and have built our business on our reputation for exceptional customer service.Launched in 2011, Epos Now was founded on a belief that all businesses and entrepreneurs should be able to leverage the power of both cloud computing and modern technology to power their ...
Who is more expensive? IBM Watson Marketing or Epos Now?
The real total cost of ownership (TCO) of Marketing Analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Watson Marketing and Epos Now.
IBM Watson Marketing price starts at $140 per month , On a scale between 1 to 10 IBM Watson Marketing Software is rated 6, which is similar to the average cost of Marketing Analytics software. Epos Now price starts at $39 per user/month , When comparing Epos Now to its competitors, the software is rated 2 - much lower than the average Marketing Analytics software cost.
Bottom line: IBM Watson Marketing is more expensive than Epos Now.
Which software includes more/better features?
We've compared IBM Watson Marketing Vs. Epos Now based on some of the most important and required Marketing Analytics features.
IBM Watson Marketing: We are still working to collect the list of features for IBM Watson Marketing.
Epos Now: Retail & POS, Point of sale, Inventory Management, Barcode Scanning.
Target customer size
IBM Watson Marketing's typical customers include: Small, medium and large size businesses, The typical customers using Epos Now are those in the small business category (10-200 employees), medium-sized (500 to 1,000) and larger enterprises in various market sectors in the industry of IT, data processing and hosting and other related services, particularly the field of retailing and POS.