Compare IBM Watson Marketing and Toast POS - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - IBM Watson Marketing or Toast POS?

IBM Watson Marketing is more expensive to implement (TCO) than Toast POS, and Toast POS is rated higher (98/100) than IBM Watson Marketing (75/100).

Looking for the right Marketing Analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IBM Vs. Toast, Inc.

IBM: IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, s...

Toast, Inc.: Toast is an all-in-one restaurant management system. We’re the partially brown, partially golden, never totally finished piece of toast. Our software is never going to be perfect in our minds. There will always be new features we can offer our customers, and a million ways we can continue to innovate and improve. We always strive to go above and b...

Who is more expensive? IBM Watson Marketing or Toast POS?

The real total cost of ownership (TCO) of Marketing Analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for IBM Watson Marketing and Toast POS.

IBM Watson Marketing price starts at $140 per month , On a scale between 1 to 10 IBM Watson Marketing Software is rated 6, which is similar to the average cost of Marketing Analytics software. Toast POS price starts at $165 per month , When comparing Toast POS to its competitors, the software is rated 2 - much lower than the average Marketing Analytics software cost.

Bottom line: IBM Watson Marketing is more expensive than Toast POS.

Which software includes more/better features?

We've compared IBM Watson Marketing Vs. Toast POS based on some of the most important and required Marketing Analytics features.

IBM Watson Marketing: We are still working to collect the list of features for IBM Watson Marketing.

Toast POS: We are still working to collect the list of features for Toast POS.

Target customer size

IBM Watson Marketing's typical customers include: Small, medium and large size businesses, The typical individuals of Salute POS are the business owners in the small company classification (10-200 employees) as well as medium-sized (500 to 1,000) in the service market fields requiring IT, data handling and also hosting as well as other related solutions, particularly the area of restaurants/food services and POS.