Compare iContact and Act-On - Apr 2022
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Bottom Line: Which is Better - iContact or Act-On?
Act-On is more expensive to implement (TCO) than iContact, and Act-On is rated higher (89/100) than iContact (86/100). Act-On offers users more features (16) than iContact (6).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
iContact Vs. Act-On
iContact: Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you'll find us in...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? iContact or Act-On?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for iContact and Act-On.
iContact price starts at $23 per month , On a scale between 1 to 10 iContact is rated 6, which is similar to the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than iContact.
Which software includes more/better features?
We've compared iContact Vs. Act-On based on some of the most important and required Email Marketing features.
iContact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
IContact is a cross industry product that is scalable for any size of business. Act-On is specifically designed for small companies.
Compare specifications
iContact Specifications
ITQlick Score: | 86/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Email Marketing -> iContact review |
Company: | iContact |
Pricing: | starts at $23 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Cloud |
Links: | iContact review, iContact pricing, iContact alternatives |
Act-On Specifications
ITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Email Marketing -> Act-On review |
Company: | Act-On |
Pricing: | starts at $900 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Act-On review, Act-On pricing, Act-On alternatives |
Compare features
iContact: 6 Features
Act-On: 16 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.