Compare Zeta Global and Attentive.ly - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zeta Global or Attentive.ly?

Zeta Global is more expensive to implement (TCO) than Attentive.ly, and Zeta Global is rated higher (89/100) than Attentive.ly (54/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. Attentive.ly

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Attentive.ly: Attentive.ly drives engagement with your campaigns by turning your quiet supporters into vocal advocates. We show organizations what people in your CRM are saying on social media, and who is influential, so you can better target via email and social media to radically increase engagement and reach of your campaigns.

Who is more expensive? Zeta Global or Attentive.ly?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and Attentive.ly.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. Attentive.ly price starts at $158 per user/month , When comparing Attentive.ly to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Zeta Global is more expensive than Attentive.ly.

Which software includes more/better features?

We've compared Zeta Global Vs. Attentive.ly based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

Attentive.ly: We are still working to collect the list of features for Attentive.ly.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, and Attentive.ly's target customer size include: Small, medium and large size businesses.