Compare Instapage and Constant Contact - Apr 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Instapage or Constant Contact?

Instapage is more expensive to implement (TCO) than Constant Contact, and Constant Contact is rated higher (94/100) than Instapage (86/100). Constant Contact offers users more features (5) than Instapage (0). There is a clear winner in this case and it is Constant Contact!

Looking for the right Conversion Rate Optimization solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Instapage Vs. Constant Contact

Instapage: Instapage makes building and A/B testing landing pages simple. Our Mission: Continually lower the cost of customer acquisition. We're a team of entrepreneurs, coders, marketing experts and change makers. We want to create a world where all businesses can automate their marketing efforts and efficiently acquire customers online.

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

Who is more expensive? Instapage or Constant Contact?

The real total cost of ownership (TCO) of Conversion Rate Optimization software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Instapage and Constant Contact.

Instapage price starts at $199 per month , On a scale between 1 to 10 Instapage is rated 8, which is higher than the average cost of Conversion Rate Optimization software. Constant Contact price starts at $9.99 per month , When comparing Constant Contact to its competitors, the software is rated 2 - much lower than the average Conversion Rate Optimization software cost.

Bottom line: Instapage is more expensive than Constant Contact.

Which software includes more/better features?

We've compared Instapage Vs. Constant Contact based on some of the most important and required Conversion Rate Optimization features.

Instapage: We are still working to collect the list of features for Instapage.

Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Instapage's typical customers include: Small, medium and large size businesses, Constant Contact is best for small to large companies that focus on communications, advertising, and marketing.