Compare Kenshoo and Adthena - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Kenshoo or Adthena?

Kenshoo is more expensive to implement (TCO) than Adthena, and Adthena is rated higher (90/100) than Kenshoo (80/100).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Kenshoo Vs. AdGooroo - a Kantar Media Company

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

AdGooroo - a Kantar Media Company: AdGooroo, a Kantar Media company, is a global leader in Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo to better understand their markets and gain actionable intelligence and insights on their top competitors’ se...

Who is more expensive? Kenshoo or AdGooroo Paid Search Insight Platform?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Kenshoo and AdGooroo Paid Search Insight Platform.

Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Kenshoo is rated 6, which is similar to the average cost of Social Marketing software. AdGooroo Paid Search Insight Platform accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Kenshoo is rated 6, which is similar to the average cost of Social Marketing software.

Bottom line: Kenshoo cost is around the same cost of AdGooroo Paid Search Insight Platform.

Which software includes more/better features?

We've compared Kenshoo Vs. Adthena based on some of the most important and required Social Marketing features.

Kenshoo: We are still working to collect the list of features for Kenshoo.

AdGooroo Paid Search Insight Platform: We are still working to collect the list of features for AdGooroo Paid Search Insight Platform.

Target customer size

Kenshoo's typical customers include: Medium and large size businesses, and AdGooroo Paid Search Insight Platform's target customer size include: SMBs.