Compare Kenshoo and DrumUp - Oct 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Kenshoo or DrumUp?

Kenshoo is more expensive to implement (TCO) than DrumUp, and DrumUp is rated higher (89/100) than Kenshoo (80/100).

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Kenshoo Vs. DrumUp

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

DrumUp: DrumUp is an intelligent social media marketing, content marketing and news tracking app. It helps marketers and professionals discover interesting content and trends, and work with them to 'drum up' social media and online presence of their businesses or brands. The app uses sophisticated NLP and data mining algorithms to make fresh, relevant cont...

Who is more expensive? Kenshoo or DrumUp?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Kenshoo and DrumUp.

Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Kenshoo is rated 6, which is similar to the average cost of Social Marketing software. DrumUp price starts at $15 per month , When comparing DrumUp to its competitors, the software is rated 4 - lower than the average Social Marketing software cost.

Bottom line: Kenshoo is more expensive than DrumUp.

Which software includes more/better features?

We've compared Kenshoo Vs. DrumUp based on some of the most important and required Social Marketing features.

Kenshoo: We are still working to collect the list of features for Kenshoo.

DrumUp: We are still working to collect the list of features for DrumUp.

Target customer size

Kenshoo's typical customers include: Medium and large size businesses, and DrumUp's target customer size include: SMBs.