Compare KISSmetrics and Google Analytics - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - KISSmetrics or Google Analytics?

Google Analytics is more expensive to implement (TCO) than KISSmetrics, and KISSmetrics is rated higher (79/100) than Google Analytics (55/100). Both tools offer the same amount of features.

Looking for the right Web analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

KISSmetrics Vs. Google

KISSmetrics : KISSmetrics is a powerful web analytics solution that helps you to increase customer acquisition and retention rates, make smarter business decisions, and boost your bottom line. KISSmetrics has received attention from Techcrunch, Forbes, Mashable, Fast Company, The Wall Street Journal, The Atlantic and is regularly named as one of the top analy...

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

Who is more expensive? KISSmetrics or Google Analytics?

The real total cost of ownership (TCO) of Web analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for KISSmetrics and Google Analytics.

KISSmetrics price starts at $299 per user/month , On a scale between 1 to 10 KISSmetrics is rated 4, which is lower than the average cost of Web analytics software. Google Analytics price starts at $12,500 per month , When comparing Google Analytics to its competitors, the software is rated 6 - similar to the average Web analytics software cost.

Bottom line: Google Analytics is more expensive than KISSmetrics.

Which software includes more/better features?

We've compared KISSmetrics Vs. Google Analytics based on some of the most important and required Web analytics features.

KISSmetrics: Data Import/Export, Basic Reports, Online Customer Support.

Google Analytics: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software include businesses of all sizes and types. Google Analytics is suitable for business owners who are focused on improving their marketing efforts and can be used for websites of all shapes and sizes.