Compare KISSmetrics and Mixpanel - Feb 2023

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - KISSmetrics or Mixpanel?

KISSmetrics is more expensive to implement (TCO) than Mixpanel, and KISSmetrics is rated higher (79/100) than Mixpanel (77/100). Both tools offer the same amount of features.

Looking for the right Web analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

KISSmetrics Vs. Mixpanel

KISSmetrics : KISSmetrics is a powerful web analytics solution that helps you to increase customer acquisition and retention rates, make smarter business decisions, and boost your bottom line. KISSmetrics has received attention from Techcrunch, Forbes, Mashable, Fast Company, The Wall Street Journal, The Atlantic and is regularly named as one of the top analy...

Mixpanel: Our mission is to help the world learn from its data. We've built the most advanced analytics platform for mobile & web. Mixpanel is an analytics company that was founded in 2009. It helps 1,000 paying customers and tens of thousands of non-paying customers track "actions." Any time a user engages in a powerful way with a brand (a user buying ...

Who is more expensive? KISSmetrics or Mixpanel?

The real total cost of ownership (TCO) of Web analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for KISSmetrics and Mixpanel.

KISSmetrics price starts at $299 per user/month , On a scale between 1 to 10 KISSmetrics is rated 4, which is lower than the average cost of Web analytics software. Mixpanel price starts at $25 per month , When comparing Mixpanel to its competitors, the software is rated 4 - lower than the average Web analytics software cost.

Bottom line: KISSmetrics cost is around the same cost of Mixpanel.

Which software includes more/better features?

We've compared KISSmetrics Vs. Mixpanel based on some of the most important and required Web analytics features.

KISSmetrics: Data Import/Export, Basic Reports, Online Customer Support.

Mixpanel: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software include businesses of all sizes and types. Customers of the software include small and medium businesses as well as large multi-national organizations.