Compare Mixpanel and KISSmetrics - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Mixpanel or KISSmetrics?

KISSmetrics is more expensive to implement (TCO) than Mixpanel, and KISSmetrics is rated higher (79/100) than Mixpanel (77/100). Both tools offer the same amount of features.

Looking for the right Web analytics solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Mixpanel Vs. KISSmetrics

Mixpanel: Our mission is to help the world learn from its data. We've built the most advanced analytics platform for mobile & web. Mixpanel is an analytics company that was founded in 2009. It helps 1,000 paying customers and tens of thousands of non-paying customers track "actions." Any time a user engages in a powerful way with a brand (a user buying ...

KISSmetrics : KISSmetrics is a powerful web analytics solution that helps you to increase customer acquisition and retention rates, make smarter business decisions, and boost your bottom line. KISSmetrics has received attention from Techcrunch, Forbes, Mashable, Fast Company, The Wall Street Journal, The Atlantic and is regularly named as one of the top analy...

Who is more expensive? Mixpanel or KISSmetrics?

The real total cost of ownership (TCO) of Web analytics software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mixpanel and KISSmetrics.

Mixpanel price starts at $25 per month , On a scale between 1 to 10 Mixpanel is rated 4, which is lower than the average cost of Web analytics software. KISSmetrics price starts at $299 per user/month , When comparing KISSmetrics to its competitors, the software is rated 4 - lower than the average Web analytics software cost.

Bottom line: Mixpanel cost is around the same cost of KISSmetrics.

Which software includes more/better features?

We've compared Mixpanel Vs. KISSmetrics based on some of the most important and required Web analytics features.

Mixpanel: Data Import/Export, Basic Reports, Online Customer Support.

KISSmetrics: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software include small and medium businesses as well as large multi-national organizations. Customers of the software include businesses of all sizes and types.