Compare Leanplum and Ensighten - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Leanplum or Ensighten?

Leanplum is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than Leanplum (77/100). Leanplum offers users more features (2) than Ensighten (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Leanplum Vs. Ensighten

Leanplum: Our intuitive visual solution helps marketers build highly contextual messaging campaigns across channels like push notifications, email, in-app messages, app inbox, and app UI. With step-by-step guidance, multi-channel branching, and customer journey analytics, our platform takes the guesswork out of campaign creation.

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Who is more expensive? Leanplum or Ensighten?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Leanplum and Ensighten.

Leanplum price starts at $330 per month , On a scale between 1 to 10 Leanplum is rated 6, which is similar to the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Leanplum is rated 6, which is similar to the average cost of Marketing Automation software.

Bottom line: Leanplum is more expensive than Ensighten.

Which software includes more/better features?

We've compared Leanplum Vs. Ensighten based on some of the most important and required Marketing Automation features.

Leanplum: Data Analysis Tools, Marketing.

Ensighten: We are still working to collect the list of features for Ensighten.

Target customer size

Leanplum's typical customers include: SMBs, and Ensighten's target customer size include: Small, medium and large size businesses.