Compare Leanplum and VisitorTrack - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Leanplum or VisitorTrack?

Leanplum is more expensive to implement (TCO) than VisitorTrack, and VisitorTrack is rated higher (92/100) than Leanplum (77/100). VisitorTrack offers users more features (3) than Leanplum (2). There is a clear winner in this case and it is VisitorTrack!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Leanplum Vs. netFactor

Leanplum: Our intuitive visual solution helps marketers build highly contextual messaging campaigns across channels like push notifications, email, in-app messages, app inbox, and app UI. With step-by-step guidance, multi-channel branching, and customer journey analytics, our platform takes the guesswork out of campaign creation.

netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...

Who is more expensive? Leanplum or VisitorTrack?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Leanplum and VisitorTrack.

Leanplum price starts at $330 per month , On a scale between 1 to 10 Leanplum is rated 6, which is similar to the average cost of Marketing Automation software. VisitorTrack price starts at $199 per month , When comparing VisitorTrack to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Leanplum is more expensive than VisitorTrack.

Which software includes more/better features?

We've compared Leanplum Vs. VisitorTrack based on some of the most important and required Marketing Automation features.

Leanplum: Data Analysis Tools, Marketing.

VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Leanplum's typical customers include: SMBs, VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of industries including telecom, software, technology, healthcare, professional services, financial, transportation and manufacturing.