Compare Mad Mimi and Emarsys - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Mad Mimi or Emarsys?

Emarsys is more expensive to implement (TCO) than Mad Mimi, and Emarsys is rated higher (91/100) than Mad Mimi (84/100). Mad Mimi offers users more features (6) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Mad Mimi Vs. Emarsys

Mad Mimi: Originally, Mad Mimi didn’t set out to create an unusually good email marketing company. We had simply set out to create an unusually good email. Mad Mimi needed something stylish, simple and easy to make, to promote our little music company. We searched for email services online and found millions – but Mad Mimi didn’t like them. The outdated tem...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? Mad Mimi or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Mad Mimi and Emarsys.

Mad Mimi price starts at $10 per month , On a scale between 1 to 10 Mad Mimi is rated 2, which is much lower than the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than Mad Mimi.

Which software includes more/better features?

We've compared Mad Mimi Vs. Emarsys based on some of the most important and required Email Marketing features.

Mad Mimi: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

Mad Mimi is a cross industry product that is suitable for any size of business. and Emarsys's target customer size include: Small, medium and large size businesses.