Compare MarcomCentral and iPR Software - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - MarcomCentral or iPR Software?

iPR Software is more expensive to implement (TCO) than MarcomCentral, and MarcomCentral is rated higher (91/100) than iPR Software (76/100). MarcomCentral offers users more features (5) than iPR Software (0). There is a clear winner in this case and it is MarcomCentral!

Looking for the right Digital Asset Management (DAM) solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

PTI Marketing Technologies, Inc Vs. iPR Software

PTI Marketing Technologies, Inc: PTI Marketing Technologies® is committed to providing vendor-hosted systems that provide for a much more rapid trajectory from implementation to deployment compared with traditionally licensed software. Our customers receive immediate and ongoing access to product enhancements and can focus on their core business, rather than spending resources on ...

iPR Software: iPR Software Inc., iprsoftware.com provides PR and Marketing Software solutions to the world’s most respected companies and organizations including Yahoo!, Epson, Target, Xerox, American Heart Association, UCLA, and many others. With decades of PR, Marketing, Media and Software as a Service (SaaS) experience, iPR’s Content Management Systems (CMS) ...

Who is more expensive? MarcomCentral or iPR Software?

The real total cost of ownership (TCO) of Digital Asset Management (DAM) software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MarcomCentral and iPR Software.

MarcomCentral price starts at $2,085 per month , On a scale between 1 to 10 MarcomCentral is rated 2, which is much lower than the average cost of Digital Asset Management (DAM) software. iPR Software accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MarcomCentral is rated 2, which is much lower than the average cost of Digital Asset Management (DAM) software.

Bottom line: iPR Software is more expensive than MarcomCentral.

Which software includes more/better features?

We've compared MarcomCentral Vs. iPR Software based on some of the most important and required Digital Asset Management (DAM) features.

MarcomCentral: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

iPR Software: We are still working to collect the list of features for iPR Software.

Target customer size

The software is a viable product for businesses of all sizes. and iPR Software's target customer size include: Small, medium and large size businesses.