Compare Adobe and FullStory - Sep 2023
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Bottom Line: Which is Better - Adobe or FullStory?
Adobe is more expensive to implement (TCO) than FullStory, and Adobe is rated higher (91/100) than FullStory (82/100). Adobe offers users more features (6) than FullStory (3).
Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. FullStory
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.
Who is more expensive? Adobe Marketo Engage or FullStory?
The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and FullStory.
Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. FullStory price starts at $899 per license , When comparing FullStory to its competitors, the software is rated 2 - much lower than the average Account Based Marketing software cost.
Bottom line: Adobe Marketo Engage is more expensive than FullStory.
Which software includes more/better features?
We've compared Adobe Vs. FullStory based on some of the most important and required Account Based Marketing features.
Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
FullStory: Dashboard, Data Analysis Tools, Data analysis.
Target customer size
Customers of the software mainly include small and medium businesses from a diverse range of industries. and FullStory's target customer size include: Small, medium and large size businesses.
FullStory
starts at $899 per license
FullStory is a customer experience management software that helps businesses see their customers interactivity and reaction to their apps or sites. With the software custom and enterprise-level dashboards, user...
Compare PricingCompare specifications
Adobe Marketo Engage Specifications
ITQlick Score: | 91/100 |
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ITQlick Rating: |
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Pricing: | 10/10 - high cost |
Category: | Account Based Marketing -> Adobe Marketo Engage review |
Company: | Marketo |
Pricing: | starts at $895 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Cloud |
Links: | Adobe Marketo Engage review, Adobe Marketo Engage pricing, Adobe Marketo Engage alternatives |
FullStory Specifications
ITQlick Score: | 82/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Customer Experience Management -> FullStory review |
Company: | FullStory |
Pricing: | starts at $899 per license |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Cloud |
Links: | FullStory review, FullStory pricing, FullStory alternatives |
Compare features
Adobe Marketo Engage: 6 Features
FullStory: 3 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.