Compare Adobe and Zoho CRM - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - Adobe or Zoho CRM?

Adobe is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than Adobe (91/100). Zoho CRM offers users more features (16) than Adobe (6). There is a clear winner in this case and it is Zoho CRM!

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Zoho

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? Adobe Marketo Engage or Zoho CRM?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Adobe Marketo Engage and Zoho CRM.

Adobe Marketo Engage price starts at $895 per month , On a scale between 1 to 10 Adobe Marketo Engage is rated 10, which is much higher than the average cost of Account Based Marketing software. Zoho CRM price starts at $14 per user/month , When comparing Zoho CRM to its competitors, the software is rated 2 - much lower than the average Account Based Marketing software cost.

Bottom line: Adobe Marketo Engage is more expensive than Zoho CRM.

Which software includes more/better features?

We've compared Adobe Vs. Zoho CRM based on some of the most important and required Account Based Marketing features.

Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. Zoho CRM is focused on startup to medium firms in different markets.