Marketo Vs Zoho CRM (May 2021)

Shlomi LaviShlomi Lavi / May 06, 2021

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Bottom Line: Which is Better - Marketo or Zoho CRM?

Marketo is more expensive to implement (TCO) than Zoho CRM, Zoho CRM is rated higher (98/100) than Marketo (91/100). Zoho CRM offers more features (16) to their users than Marketo (6). There is a clear winner in this case and it is Zoho CRM!

Looking for the right Account Based Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Marketo compares with Zoho?

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who's more expensive? Marketo or Zoho CRM?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Marketo and Zoho CRM.

Marketo price starts at $1,995 per user/month , on a scale between 1 to 10 Marketo is rated 10, which is much higher than the average cost of Account Based Marketing software. Zoho CRM price starts at $12 per user/month , when comparing Zoho CRM to their competitors, the software is rated 2 - much lower than the average Account Based Marketing software cost.

Bottom line: Marketo is more expensive than Zoho CRM.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Marketo Vs. Zoho CRM based on some of the most important and required Account Based Marketing features. Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media. Zoho CRM: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database.

Target customer size

Customers of the software mainly include small and medium businesses from a diverse range of industries. Zoho CRM is focused on startup to medium firms in different markets.

Marketo

ITQlick rating
(4.2/5)

starts at $1,995 per user/month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM.

Zoho CRM

ITQlick rating
(4.2/5)

starts at $12 per user/month

Zoho CRM is cloud-based customer relationship management and customer engagement solution designed for businesses of all sizes. The core features include artificial intelligence, pipeline management and team co...

Categories: Banking CRM, Casino CRM, Complaint Management, Customer Relationship Management, Customer Loyalty.

Compare specifications

Zoho CRM Specifications

ITQlick Score: 98/100
ITQlick Rating: (4.2/5)
Pricing: 2/10 - low cost
Category: CRM -> Zoho CRM
Company: Zoho
Pricing: starts at $12 per user/month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: Zoho CRM review, Zoho CRM pricing, Zoho CRM alternatives

Compare features

Marketo: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media

Zoho CRM: 16 Features

Billing/Invoicing
Campaign Dashboard
Campaign Management
Contact Management
Customer Database
Customer Service
Customer Support Tracking
Dashboards
Document Management
Email Marketing
Knowledge Base
Lead Management
Multi-Language
Social Advertising
Social Media
Workflow Rules & Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$1,995 per user/month
Functionality
20
Compare
Zoho
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$12 per user/month
Functionality
36
Review
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10
CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
Functionality
4
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.