Compare MarketPower and Adobe Social - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - MarketPower or Adobe Social?

Adobe Social is more expensive to implement (TCO) than MarketPower, and Adobe Social is rated higher (91/100) than MarketPower (53/100). Adobe Social offers users more features (5) than MarketPower (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

DST Output Vs. Adobe

DST Output: DST Customer Communications helps you deliver engaging communications to maximize the customer experience. By seamlessly connecting customers with the content and channels they prefer across all interactions, you can create relevant transactional, marketing and regulatory communications that get results.

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Who is more expensive? MarketPower or Adobe Social?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MarketPower and Adobe Social.

MarketPower accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MarketPower is rated 4, which is lower than the average cost of Marketing Automation software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: MarketPower cost is around the same cost of Adobe Social.

Which software includes more/better features?

We've compared MarketPower Vs. Adobe Social based on some of the most important and required Marketing Automation features.

MarketPower: We are still working to collect the list of features for MarketPower.

Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.

Target customer size

MarketPower's typical customers include: Small, medium and large size businesses, Adobe Social tries to do everything and fails in most.