Compare Meltwater Buzz and Adobe Social - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Meltwater Buzz or Adobe Social?

Meltwater Buzz is more expensive to implement (TCO) than Adobe Social, and Adobe Social is rated higher (91/100) than Meltwater Buzz (70/100). Meltwater Buzz offers users more features (6) than Adobe Social (5).

Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Meltwater Vs. Adobe

Meltwater: Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countri...

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Who is more expensive? Meltwater Buzz or Adobe Social?

The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Meltwater Buzz and Adobe Social.

Meltwater Buzz price starts at $13,000 per license , On a scale between 1 to 10 Meltwater Buzz is rated 8, which is higher than the average cost of Social Media Management software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.

Bottom line: Meltwater Buzz is more expensive than Adobe Social.

Which software includes more/better features?

We've compared Meltwater Buzz Vs. Adobe Social based on some of the most important and required Social Media Management features.

Meltwater Buzz: Blogger Integration, Coupons Support, Facebook Integration, Global Content Library, Template Creator, Twitter Integration.

Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.

Target customer size

Meltwater Buzz is suitable for leading brands, agencies and media firms selling products and services who are looking for a way to learn what their customers think about them on. Adobe Social tries to do everything and fails in most.