Compare Nanigans and Amobee - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Nanigans or Amobee?

Amobee is more expensive to implement (TCO) than Nanigans, and Nanigans is rated higher (79/100) than Amobee (62/100).

Looking for the right Campaign Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Nanigans Vs. Amobee

Nanigans: Nanigans advertising automation software empowers in-house marketing teams to grow the revenue impact of their digital advertising. More than $600M in annualized ad spend is managed through Nanigans software by commerce companies worldwide that rely on Nanigans as a strategic lever of customer growth and revenue generation for their companies. Off...

Amobee: Amobee is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels -- display, video, email and social -- across all devices, and among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram...

Who is more expensive? Nanigans or Amobee?

The real total cost of ownership (TCO) of Campaign Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Nanigans and Amobee.

Nanigans accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nanigans is rated 6, which is similar to the average cost of Campaign Management software. Amobee accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nanigans is rated 6, which is similar to the average cost of Campaign Management software.

Bottom line: Nanigans cost is around the same cost of Amobee.

Which software includes more/better features?

We've compared Nanigans Vs. Amobee based on some of the most important and required Campaign Management features.

Nanigans: We are still working to collect the list of features for Nanigans.

Amobee: We are still working to collect the list of features for Amobee.

Target customer size

Nanigans's typical customers include: SMBs, and Amobee's target customer size include: SMBs.