Compare Nimble and Acxiom - Feb 2023

Shlomi LaviShlomi Lavi / Feb 19, 2023

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Bottom Line: Which is Better - Nimble or Acxiom?

Acxiom is more expensive to implement (TCO) than Nimble, and Nimble is rated higher (97/100) than Acxiom (85/100). Nimble offers users more features (7) than Acxiom (3). There is a clear winner in this case and it is Nimble!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

nimble Vs. Acxiom

nimble: The Nimble Way to Grow Your Business. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order...

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Who is more expensive? Nimble or Acxiom?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Nimble and Acxiom.

Nimble price starts at $19 per user/month , On a scale between 1 to 10 Nimble is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nimble is rated 2, which is much lower than the average cost of CRM software.

Bottom line: Acxiom is more expensive than Nimble.

Which software includes more/better features?

We've compared Nimble Vs. Acxiom based on some of the most important and required CRM features.

Nimble: Customer Service, Marketing Automation, Sales Automation, Collaboration Center , Facebook Integration, Global Content Library, Twitter Integration.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software application include small and medium companies without any constraint on industrial association. The software is a useful product for businesses of all sizes and a wide range of types.



Nimble

ITQlick rating
(2.8/5)

starts at $19 per user/month

Nimble CRM is a web based customer relationship management solution for small and medium businesses. Its capabilities include contact management, lead management, sales forecasting, and others. The software was...

Categories: Accounting & Finance, Billing & Invoicing, CRM, Banking CRM.

Acxiom

ITQlick rating
(3.9/5)

Acxiom Mainframe Services is a package of IT asset management solution for businesses of all sizes. It offers such capabilities as talent management, cost management, remote management, and others. The s...

Categories: CRM.

Compare specifications

Compare features

Nimble: 7 Features

Customer Service
Marketing Automation
Sales Automation
Collaboration Center
Facebook Integration
Global Content Library
Twitter Integration

Acxiom: 3 Features

Data Import/Export
Basic Reports
Online Customer Support
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review
Compare
Acxiom
ITQlick rating
3.9/5
Score
85/100
Pricing
6.4/10
License pricing
Pricing not available
Functionality
4
Review
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.