Shlomi Lavi /
Feb 19, 2023
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Bottom Line: Which is Better - Nimble or Acxiom?
Acxiom is more expensive to implement (TCO) than Nimble, and Nimble is rated higher (97/100) than Acxiom (85/100). Nimble offers users more features (7) than Acxiom (3). There is a clear winner in this case and it is Nimble!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
nimble Vs. Acxiom
nimble: The Nimble Way to Grow Your Business. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers.
Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order...
Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...
Who is more expensive? Nimble or Acxiom?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Nimble and Acxiom.
Nimble price starts at $19 per user/month , On a scale between 1 to 10 Nimble is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Nimble is rated 2, which is much lower than the average cost of CRM software.
Bottom line: Acxiom is more expensive than Nimble.
Which software includes more/better features?
We've compared Nimble Vs. Acxiom based on some of the most important and required CRM features.
Nimble: Customer Service, Marketing Automation, Sales Automation, Collaboration Center , Facebook Integration, Global Content Library, Twitter Integration.
Acxiom: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Customers of the software application include small and medium companies without any constraint on industrial association. The software is a useful product for businesses of all sizes and a wide range of types.