Compare Acxiom and Nimble - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Nimble?

Acxiom is more expensive to implement (TCO) than Nimble, and Nimble is rated higher (97/100) than Acxiom (85/100). Nimble offers users more features (7) than Acxiom (3). There is a clear winner in this case and it is Nimble!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. nimble

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

nimble: The Nimble Way to Grow Your Business. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order to attract and retain the right customers. Easily connect all of your contacts, calendars, communications and social conversations. Listen to and engage any individual in order...

Who is more expensive? Acxiom or Nimble?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and Nimble.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. Nimble price starts at $19 per user/month , When comparing Nimble to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than Nimble.

Which software includes more/better features?

We've compared Acxiom Vs. Nimble based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Nimble: Customer Service, Marketing Automation, Sales Automation, Collaboration Center , Facebook Integration.

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Customers of the software application include small and medium companies without any constraint on industrial association.