Compare Ontraport vs Act-On

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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Ontraport
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
78/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4/10
License pricing license pricing (if provided by the software vendor)
$79 per user/month
Hosting
On premise and Cloud
Functionality score
20
Fit small business
Fit medium business
Fit large business
Software review
Act-On
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$900 per month
Hosting
On premise and Cloud
Functionality score
27
Fit small business
Fit medium business
Fit large business
Software review
Pipedrive
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
99/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$12 per user/month
Hosting
On premise and Cloud
Functionality score
19
Fit small business
Fit medium business
Fit large business
Software review
Zoho
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
98/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$12 per user/month
Hosting
On premise and Cloud
Functionality score
36
Fit small business
Fit medium business
Fit large business
Software review
Nimble
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
97/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$15 per user/month
Hosting
On premise and Cloud
Functionality score
31
Fit small business
Fit medium business
Fit large business
Software review

Ontraport Vs. Act-On: Which is better?

Shlomi Lavi / Nov 15, 2019

Looking for the right CRM solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of our marketing/sales process. Couldn’t do that either. We wanted our salespeople to actually use the CRM we’d invested in. They wouldn’t. We just wanted to stop dropping leads.

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Pricing/cost comparison

The real cost of CRM software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Ontraport TCO and Act-On total cost to help with the total cost of ownership calculation.

Ontraport price Starting from $79 per user/month , on a scale between 1 to 10 Ontraport is rated 4, which is lower than the average cost of CRM software. Act-On price Starting from $900 per month , when comparing Act-On to their competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line:Act-On is more expensive than Ontraport.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Ontraport Vs. Act-On based on some of the most important and required CRM features.
Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers, Marketing, Online Marketing, Email Marketing, ..
Act-On list of features include the following: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, .

Target customer size

Ontraport is built for small and medium sized businesses and caters to a horizontal market. Act-On is specifically designed for small companies.

Ontraport

ITQlick rating
(4.2/5)

Starting from $79 per user/month

Ontraport is CRM software and marketing automation solution built for small businesses. Its key functions include analytics/ROI tracking, drip campaigns, lead scoring, sales intelligence, search marketing, soci...

Categories: Dashboards & KPIs, Business Process Management (BPM), CRM, Customer Loyalty, Lead Generation.

Act-On

ITQlick rating
(4.3/5)

Starting from $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

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Compare specifications

Ontraport Specifications

Name: Ontraport
Company: ONTRAPORT
Address Santa Barbara, CA, United States
Website:https://ontraport.com/
Platforms: Desktop, Mobile, Cloud

Act-On Specifications

Name: Act-On
Company: Act-On
Address Beaverton, Oregon 97008
Website:https://www.act-on.com/
Platforms: Cloud

Compare features

Ontraport: 8 Features

Email Marketing
Marketing Automation
Multi-Channel Marketing
Email Marketing
Email Triggers
Marketing
Online Marketing
Email Marketing

Act-On: 8 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management