Compare Ontraport and Act-On - Mar 2023
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Bottom Line: Which is Better - Ontraport or Act-On?
Act-On is more expensive to implement (TCO) than Ontraport, and Act-On is rated higher (89/100) than Ontraport (78/100). Act-On offers users more features (16) than Ontraport (9).
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
ONTRAPORT Vs. Act-On
ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve. We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it. We wanted to be able to see what was working and what wasn’t at every stage of o...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? Ontraport or Act-On?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ontraport and Act-On.
Ontraport price starts at $79 per feature/month , On a scale between 1 to 10 Ontraport is rated 4, which is lower than the average cost of CRM software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average CRM software cost.
Bottom line: Act-On is more expensive than Ontraport.
Which software includes more/better features?
We've compared Ontraport Vs. Act-On based on some of the most important and required CRM features.
Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers, Marketing, Online Marketing, Email Marketing.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
Ontraport is built for small and medium sized businesses and caters to a horizontal market. Act-On is specifically designed for small companies.
Compare specifications
Ontraport Specifications
ITQlick Score: | 78/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | CRM -> Ontraport review |
Company: | ONTRAPORT |
Pricing: | starts at $79 per feature/month |
Typical customers: | Small businesses and start ups |
Platforms: | Desktop, Mobile, Cloud |
Links: | Ontraport review, Ontraport pricing, Ontraport alternatives |
Act-On Specifications
ITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Email Marketing -> Act-On review |
Company: | Act-On |
Pricing: | starts at $900 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Act-On review, Act-On pricing, Act-On alternatives |
Compare features
Ontraport: 9 Features
Act-On: 16 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.