Shlomi Lavi /
Mar 28, 2022
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Bottom Line: Which is Better - OptinMonster or ZoomInfo?
ZoomInfo is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than ZoomInfo (62/100). ZoomInfo offers users more features (5) than OptinMonster (0).
Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
OptinMonster Vs. ZoomInfo
OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...
ZoomInfo: Find the prospects you are looking for based on industry, location, company size, company revenue, job title, job function, and more. ZoomInfo’s database provides access to the most direct dials and email addresses than any other market intelligence provider.
Who is more expensive? OptinMonster or ZoomInfo?
The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for OptinMonster and ZoomInfo.
OptinMonster price starts at $9 per month , On a scale between 1 to 10 OptinMonster is rated 2, which is much lower than the average cost of Lead Generation software. ZoomInfo price starts at $1,800 per license , When comparing ZoomInfo to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.
Bottom line: ZoomInfo is more expensive than OptinMonster.
Which software includes more/better features?
We've compared OptinMonster Vs. ZoomInfo based on some of the most important and required Lead Generation features.
OptinMonster: We are still working to collect the list of features for OptinMonster.
ZoomInfo: Lead Management, Database Management, Automatic Lead Entry, Prospecting Tools, Contact Management.
Target customer size
OptinMonster's typical customers include: SMBs, and ZoomInfo's target customer size include: Small, medium and large size businesses.