Compare ZoomInfo and OptinMonster - Mar 2022

Shlomi LaviShlomi Lavi / Mar 28, 2022

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Bottom Line: Which is Better - ZoomInfo or OptinMonster?

ZoomInfo is more expensive to implement (TCO) than OptinMonster, and OptinMonster is rated higher (88/100) than ZoomInfo (62/100). ZoomInfo offers users more features (5) than OptinMonster (0).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ZoomInfo Vs. OptinMonster

ZoomInfo: Find the prospects you are looking for based on industry, location, company size, company revenue, job title, job function, and more. ZoomInfo’s database provides access to the most direct dials and email addresses than any other market intelligence provider.

OptinMonster: OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and e...

Who is more expensive? ZoomInfo or OptinMonster?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ZoomInfo and OptinMonster.

ZoomInfo price starts at $1,800 per license , On a scale between 1 to 10 ZoomInfo is rated 4, which is lower than the average cost of Lead Generation software. OptinMonster price starts at $9 per month , When comparing OptinMonster to its competitors, the software is rated 2 - much lower than the average Lead Generation software cost.

Bottom line: ZoomInfo is more expensive than OptinMonster.

Which software includes more/better features?

We've compared ZoomInfo Vs. OptinMonster based on some of the most important and required Lead Generation features.

ZoomInfo: Lead Management, Database Management, Automatic Lead Entry, Prospecting Tools, Contact Management.

OptinMonster: We are still working to collect the list of features for OptinMonster.

Target customer size

ZoomInfo's typical customers include: Small, medium and large size businesses, and OptinMonster's target customer size include: SMBs.



ZoomInfo

ITQlick rating
(4.5/5)

starts at $1,800 per license

ZoomInfo is a leading cloud-based Social Media Management software, it is designed to support small, medium and large size business. ZoomInfo received a rating of 4.5 from ITQlick team. The software cost is con...

Categories: Lead Generation, Contact management, Lead Management.

OptinMonster

ITQlick rating
(3.7/5)

starts at $9 per month

OptinMonster is a growing cloud-based Conversion Rate Optimization software, it is designed to support small and medium size business. OptinMonster received a rating of 3.7 from ITQlick team. The software cost ...

Categories: Marketing, Web Design & UI, Home Health.

Compare specifications

Compare features

ZoomInfo: 5 Features

Lead Management
Database Management
Automatic Lead Entry
Prospecting Tools
Contact Management

OptinMonster: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
ZoomInfo
ITQlick rating
4.5/5
Score
62/100
Pricing
4.4/10
License pricing
$1,800 per license
Functionality
8
Compare
OptinMonster
ITQlick rating
3.7/5
Score
88/100
Pricing
3.6/10
License pricing
$9 per month
Functionality
3
LeadSift
ITQlick rating
3.6/5
Score
87/100
Pricing
5.4/10
License pricing
$1,500 per month
Functionality
3
ActiveDEMAND
ITQlick rating
4.4/5
Score
80/100
Pricing
4.2/10
License pricing
$15 per user/month
Functionality
16
ReachForce
ITQlick rating
4.6/5
Score
78/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.