Compare SailPlay Loyalty and Launchfire - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - SailPlay Loyalty or Launchfire?

Launchfire is more expensive to implement (TCO) than SailPlay Loyalty, and SailPlay Loyalty is rated higher (81/100) than Launchfire (65/100). Launchfire offers users more features (2) than SailPlay Loyalty (0).

Looking for the right Customer Loyalty solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

SailPlay Inc. Vs. Launchfire Interactive

SailPlay Inc.: SailPlay is a b2c marketing automation platform that helps retailers to build loyalty programs and set mass and triggered email campaigns.

Launchfire Interactive : In corporate speak we build gamified promotions and training programs. In reality we fill shopping carts, pack restaurants, sell stuff & teach people. Best of all we make it fun to do all this stuff!

Who is more expensive? SailPlay Loyalty or Launchfire?

The real total cost of ownership (TCO) of Customer Loyalty software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SailPlay Loyalty and Launchfire.

SailPlay Loyalty accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SailPlay Loyalty is rated 4, which is lower than the average cost of Customer Loyalty software. Launchfire accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 SailPlay Loyalty is rated 4, which is lower than the average cost of Customer Loyalty software.

Bottom line: SailPlay Loyalty cost is around the same cost of Launchfire.

Which software includes more/better features?

We've compared SailPlay Loyalty Vs. Launchfire based on some of the most important and required Customer Loyalty features.

SailPlay Loyalty: We are still working to collect the list of features for SailPlay Loyalty.

Launchfire: Customer Service, Social Media.

Target customer size

SailPlay Loyalty's typical customers include: Small, medium and large size businesses, The software presents extensive services and can be deployed in businesses of all sizes.