Compare Salesforce Marketing Cloud and Adestra - Jan 2023

Shlomi LaviShlomi Lavi / Jan 25, 2023

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Bottom Line: Which is Better - Salesforce Marketing Cloud or Adestra?

Salesforce Marketing Cloud is more expensive to implement (TCO) than Adestra, and Salesforce Marketing Cloud is rated higher (85/100) than Adestra (75/100). Salesforce Marketing Cloud offers users more features (5) than Adestra (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Salesforce.com Vs. Adestra

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Who is more expensive? Salesforce Marketing Cloud or Adestra?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce Marketing Cloud and Adestra.

Salesforce Marketing Cloud price starts at $1,250 per month , On a scale between 1 to 10 Salesforce Marketing Cloud is rated 10, which is much higher than the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Salesforce Marketing Cloud is rated 10, which is much higher than the average cost of Email Marketing software.

Bottom line: Salesforce Marketing Cloud is more expensive than Adestra.

Which software includes more/better features?

We've compared Salesforce Marketing Cloud Vs. Adestra based on some of the most important and required Email Marketing features.

Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.

Adestra: We are still working to collect the list of features for Adestra.

Target customer size

The software is a useful solution for businesses of all sizes and a wide range of types. and Adestra's target customer size include: SMBs.

Salesforce Marketing Cloud

ITQlick rating
(4.1/5)

starts at $1,250 per month

Salesforce Marketing Cloud is a web based marketing management solution for businesses of all sizes. It offers such services as bounce tracking, mailing list management, survey management, and others. The softw...

Categories: Data mining, Document Management, CRM, Call Center.

Adestra

ITQlick rating
(4.3/5)

Adestra is a fast growing cloud-based Marketing Automation software, it is designed to support small and medium size business. Adestra received a rating of 4.3 from ITQlick team. The software cost is considered...

Categories: Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Online Marketing.

Compare specifications

Compare features

Salesforce Marketing Cloud: 5 Features

Data Analysis Tools
Email Marketing
Social Media
Image Library
Social Media Integration

Adestra: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Salesfor...
ITQlick rating
4.1/5
Score
85/100
Pricing
10/10
License pricing
$1,250 per month
Functionality
18
Compare
Adestra
ITQlick rating
4.3/5
Score
75/100
Pricing
7/10
License pricing
Pricing not available
Functionality
5
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.