Compare Salesforce CRM and Adobe - Apr 2024
Compare Pricing
Shlomi Lavi / Apr 10, 2024We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Salesforce CRM or Adobe?
Adobe is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Adobe (91/100). Salesforce CRM offers users more features (21) than Adobe (6). There is a clear winner in this case and it is Salesforce CRM!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Salesforce.com Vs. Marketo
Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Who is more expensive? Salesforce CRM or Adobe Marketo Engage?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Salesforce CRM and Adobe Marketo Engage.
Salesforce CRM price starts at $25 per user/month , On a scale between 1 to 10 Salesforce is rated 2, which is much lower than the average cost of CRM software. Adobe Marketo Engage price starts at $895 per month , When comparing Adobe Marketo Engage to its competitors, the software is rated 10 - much higher than the average CRM software cost.
Bottom line: Adobe Marketo Engage is more expensive than Salesforce CRM.
Which software includes more/better features?
We've compared Salesforce CRM Vs. Adobe based on some of the most important and required CRM features.
Salesforce CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database, Customer Self Service Portal, Customer Service, Customer Support Tracking.
Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.
Target customer size
Salesforce is optimal for people as well as companies. Customers of the software mainly include small and medium businesses from a diverse range of industries.
Adobe Marketo Engage
starts at $895 per month
Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....
PriceDemoCompare specifications
Salesforce CRM Specifications
| ITQlick Score: | 98/100 |
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| ITQlick Rating: |
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| Pricing: | 2/10 - low cost |
| Category: | CRM -> Salesforce CRM review |
| Company: | Salesforce.com |
| Pricing: | starts at $25 per user/month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Cloud |
| Links: | Salesforce CRM review, Salesforce CRM pricing, Salesforce CRM alternatives |
Adobe Marketo Engage Specifications
| ITQlick Score: | 91/100 |
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| ITQlick Rating: |
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| Pricing: | 10/10 - high cost |
| Category: | Account Based Marketing -> Adobe Marketo Engage review |
| Company: | Marketo |
| Pricing: | starts at $895 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Cloud |
| Links: | Adobe Marketo Engage review, Adobe Marketo Engage pricing, Adobe Marketo Engage alternatives |
Compare features
Salesforce CRM: 21 Features
Adobe Marketo Engage: 6 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.