Salesforce CRM Review - why 4.4 stars?

Salesforce Review
ITQlick Score: 98/100
ITQlick Rating: (4.4/5)
Pricing: 3/10 - low cost
Category: CRM -> Salesforce CRM
Ranking:Ranked 2 out of 599 CRM systems
Pricing: starts at $25 per user/month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Salesforce CRM pricing, Salesforce CRM alternatives

Shlomi LaviShlomi Lavi / updated: Mar 22, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn more by reading our advertiser disclosure.

What is Salesforce CRM?

Salesforce is a customer relationship management (CRM) system that businesses can use to personalize their customer journey. Here are some features of this software:
  • Marketing: This feature helps businesses to engage relevant customers from anywhere digitally.
  • Sales: The Salesforce Sales feature allows businesses to sell smarter and grow their businesses.
  • eCommerce: This feature helps businesses quickly launch and grow their businesses around their customers from anywhere.
  • Customer Service: The Salesforce customer service feature helps businesses provide excellent customer service to their customers anywhere.
Salesforce is a customer relationship management software that was founded in 1999. The software company headquarters is situated in San Fransico, United States, and has about 10,000+ employees.

What is Salesforce CRM rating?

The rating of Salesforce CRM is 4.4 stars out of 5 and the total score is 98 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who uses Salesforce CRM?

Salesforce is optimal for people as well as companies. Huge and average business with a large customer network will certainly benefit much more from utilizing this software. This is more of an organization management program that can help with in efficient company of service tasks. Customers are able to track their inquiries making use of the site that is offered particularly for them. There is a social media sites plugin that would work in social marketing.

Is Salesforce CRM the best CRM system?

Salesforce CRM is ranked 2 out of 599 software in their category (CRM systems).

What are their main features and functionalities?

Salesforce can help your service accomplish its goals and objectives smoothly. The CRM software is rather flexible and includes a variety of necessary attributes like Advertising Cloud, Service Cloud as well as Sales Cloud among others. With all these functions, you will be able to market your product and services to your target audience and also be able to act on any leads.

Additionally, Salesforce sustains monitoring and also monitoring sales as well as acquiring various advertising methods, including using social media networks. Salesforce sends real-time notifications to guarantee that customers are always current.

What are Salesforce CRM's pros? (3 Pros)

  • The Salesforce workflows and granular data features are great for marketing
  • The customer relationship management software is user-friendly
  • Its sales features make work easier for sales departments

What are Salesforce CRM's cons? (4 cons)

  • Some users do not like the double authentication feature
  • Since Salesforce is cloud based, you cannot access it while offline
  • Cheaper Salesforce editions are limited in terms of available features
  • Salesforce data center has been reported to fail in the past

Who are their main alternatives?

Salesforce competes with some top CRM systems in the industry today, and some of them are ActiveCampaign, HubSpot Sales Hub, and Zoho CRM. Here we will compare these Salesforce alternatives in critical areas:
  • Functionality: Salesforce has many features segmented into focus categories like Sales, Marketing, Customer Support, Commerce, etc. Salesforce is missing the HR feature, which is found in Zoho CRM. HubSpot Sales Hub has the Content Management System (CMS) hub feature missing from Salesforce, and ActiveCampaign has the lead scoring feature missing in Salesforce.
  • Customers/Industries: Salesforce targets industries like Financial Services, Healthcare & Life Sciences, Communications, Consumer Goods, Public Sector, Retail, Manufacturing, Media, Transportation & Hospitality, Automotive, Energy & Utilities, Higher Education, Primary & Secondary Education, Philanthropy and Nonprofit. Compared with its alternatives, Zoho CRM targets Accounting, Advertising Agency, Agriculture, Automobile, Automotive, Aviation, BI Solution Providers, Banking, Building Materials, Business Process Outsourcing, Business Services, Charity, Chemicals, Clothing, Commerce, Confectionary, Conglomerate, Construction, Consultancy, Consumer Services, Conversion Optimization Agency, Copywriting and Communications, Costumier, Creative, Design, Digital Marketing, eCommerce, Education, Electrical, Electronics, Energy, Engineering, Entertainment, Environmental Services, Event Management, Facilities Management, Farming, Finance, Fitness, Food & Beverages, Gaming, Government, Graphic Design, HR & Recruitment, etc. ActiveCampaign and HubSpot Sales Hub target the Sales, Marketing, Customer Support, etc. industries.
  • Cost: Salesforce has a license price starting at $25 per user per month, HubSpot Sales Hub has a demo version, but its license price is not publicly available, ActiveCampaign has a license pricing that starts from $25 per month, and Zoho CRM also does not have its pricing information publicly published. Salesforce is cost-rated 1.5/5 by CRM software experts, where 1 is low-cost, and 5 is high-cost. The cost rating indicates that Salesforce is a low-cost CRM system compared to its close alternatives.
  • Cloud-based/On-premise: All customer relation management systems mentioned in this review are cloud-based systems.
  • Popularity: Salesforce has 150k+ businesses using it globally in various industries. The software is also publicly traded as NYSE: CRM DJIA component S&P 100 component S&P 500 component. Some notable businesses using Salesforce are BBVA, T-Mobile, IBM, NBC, etc. Compared to its alternatives, Zoho CRM is not publicly traded but has over 70 million+ users globally. Some of the notable businesses using the software are Philips, Hyundai, Yokohama, Amazon, etc. HubSpot Sales Hub has over 120k+ customers, and it is publicly traded as NYSE: HUBS Russell 1000 component, and ActiveCampaign has a presence in 170+ countries and 150k+ businesses using it.
  • Support: Zoho CRM offers all support channels like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live Rep), and Chat, while Salesforce and other close alternatives offer the same support channels except the 24/7 (Live Rep) channel.

What is the cost of Salesforce CRM?

Salesforce has various pricing plans that are designed for various business sizes and business needs. Here is a breakdown of its pricing:

Pricing for Small Businesses: The Small business plans are the Essentials Plan priced at $25 per user per month, the Sales Professional plan priced at $75 per user per month, the Service Professional plan priced $75 per user per month, and the Pardot Growth Plan priced at $ 1,250 per user per month.

Pricing for Sales Cloud and Service Cloud: The Sales Cloud plans are the Essentials Plan priced at $25 per user per month, the Professional plan priced at $75 per user per month, the Enterprise plan priced at $150 per user per month, and the Unlimited Plan $300 priced at per user per month.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 3 out of 10 (10 is most expensive). You can fine here the REAL total cost breakdown for Salesforce CRM. You can also find here pricing information from Salesforce CRM's website.

What should you ask during a demo session? (65 questions)

Schedule a demo with Salesforce CRM and access 65 must ask questions for the vendor while watching Salesforce CRM in action. Visit the vendor's website here.

Where Salesforce CRM is used?

Salesforce is suitable for small-large businesses in the Financial Services, Healthcare & Life Sciences, Communications, Consumer Goods, Public Sector, Retail, Manufacturing, Media, Transportation & Hospitality, Automotive, Energy & Utilities, Higher Education, Primary & Secondary Education, Philanthropy and Nonprofit sectors. Some businesses using this software globally are SONOS, Priority Health, IBM, NBC, Mercedes Benz, Bently, Zions Bank, etc.

List of categories

Data Analysis Tools
Computer Telephony Integration (CTI)
Case Management
Social Media
Workflow Management
Contract Management

List of features

Campaign Dashboard
Campaign Management
Case Management
Contact Management
Customer Database
Customer Self Service Portal
Customer Service
Customer Support Tracking
Email Marketing
Knowledge Base
Lead Management
Marketing Automation
Multi-Channel Marketing

Salesforce CRM Vs. Alternatives

ITQlick rating
License pricing
ITQlick rating
License pricing
$25 per user/month
ITQlick rating
License pricing
$12.50 per user/month
ITQlick rating
License pricing
$14 per user/month
ITQlick rating
License pricing
$19 per user/month
ITQlick rating
License pricing
$56 per month

Shlomi Lavi

Website Linkedin Facebook Twitter

Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.