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Last updated: Apr 23, 2018
Home > CRM > Salesforce
| Company: | Salesforce.com |
|---|---|
| Address: | Salesforce.com Inc, Market Street, San Francisco, CA |
| Customers: | Small business, Medium business, Large business |
| Business Area: | Customer service, Marketing, Sales management, Service management |
| Platforms: | Desktop, Mobile, Cloud |
| Operating Systems: | Mac OS, Windows, Linux |
Two of the main competitors for Salesforce are Netsuite CRM and Oracle CRM.
Netsuite CRM is focused on the full cycle of customer management. This includes lead & opportunity,
sales & fulfillment, renewals, as well as up-sell & cross selling opportunities. It comes as a cloud based
solution with mobile device access, and allows companies to easily customize the solution to meet their
business requirements. Additionally the product also supports sales forecasting & commissions, a
customer support function, marketing automation tools as well as a social collaboration platform.
Unlike Netsuite CRM, Salesforce CRM offers a cloud based solution for companies with a free trial. There
is Sales Cloud for sales force automation, Service Cloud for customer support, Marketing Cloud for
marketing automation as well as Community Cloud for social collaboration. Additionally there is a
dedicated tool Work.com for sales performance management.
Oracle CRM on the other hand while it addresses the sales, service, marketing and social collaboration
aspects of CRM, it also supports the configure, price & quote cycle as well. This allows companies to
improve product selection to target customer requirements, create quotation pricing for better
conversions, as well as configure workflows to adapt to a changing customer base. Additionally the
product supports easy integration to other enterprise software as well.
In comparison while Salesforce does address a number of these areas, an important difference is its
modular pricing structure which allows companies to choose which aspect of the customer management
process they want to manage. Additionally there is an App Exchange which helps customers add
productivity tools to enhance their CRM product as needed.
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High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights..read more
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