Compare Signpost and Act-On - Mar 2022

Shlomi LaviShlomi Lavi / Mar 03, 2022

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Bottom Line: Which is Better - Signpost or Act-On?

Act-On is more expensive to implement (TCO) than Signpost, and Act-On is rated higher (89/100) than Signpost (79/100). Act-On offers users more features (16) than Signpost (0).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Signpost Vs. Act-On

Signpost: Signpost is cloud-based marketing software that gives local businesses the power to effortlessly build and manage customer relationships. Our software builds customer profiles by capturing every email, call and credit card transaction. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews...

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Who is more expensive? Signpost or Act-On?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Signpost and Act-On.

Signpost price starts at $99 per month , On a scale between 1 to 10 Signpost is rated 6, which is similar to the average cost of CRM software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average CRM software cost.

Bottom line: Act-On is more expensive than Signpost.

Which software includes more/better features?

We've compared Signpost Vs. Act-On based on some of the most important and required CRM features.

Signpost: We are still working to collect the list of features for Signpost.

Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.

Target customer size

Signpost's typical customers include: SMBs, Act-On is specifically designed for small companies.



Signpost

ITQlick rating
(2.8/5)

starts at $99 per month

Signpost is a cloud-based Smart CRM software solution that helps companies to grow revenue and get better reviews. Signpost platform uses Mia which is a smart marketing assistant tool that drives the solution.

Categories: Marketing, Marketing Automation, Online Marketing.

Act-On

ITQlick rating
(4.3/5)

starts at $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM, Online CRM.

Compare specifications

Compare features

Signpost: 0 Features

We are working to collect the list of features

Act-On: 16 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Signpost
ITQlick rating
2.8/5
Score
79/100
Pricing
7/10
License pricing
$99 per month
Functionality
3
Compare
Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.