Shlomi Lavi /
Nov 10, 2022
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Bottom Line: Which is Better - SproutSocial or Buffer?
SproutSocial is more expensive to implement (TCO) than Buffer, and Buffer is rated higher (86/100) than SproutSocial (85/100). Buffer offers users more features (5) than SproutSocial (3). There is a clear winner in this case and it is Buffer!
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Sprout Social Vs. Buffer
Sprout Social : Sprout Social builds powerful, intuitive social media management tools used by thousands of businesses across the globe.Team Sprout also boasts a quirky and culturally diverse combination of personal characteristics and interests. From foodies to fearless travelers to amateur photographers, we share our stories and enrich each other's lives throug...
Buffer: We designed Buffer to offer you a both personal and yet more efficient solution to handle sharing on social media.
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to ha...
Who is more expensive? SproutSocial or Buffer?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SproutSocial and Buffer.
SproutSocial price starts at $89 per user/month , On a scale between 1 to 10 SproutSocial is rated 4, which is lower than the average cost of Social Media Management software. Buffer price starts at $5 per month , When comparing Buffer to its competitors, the software is rated 2 - much lower than the average Social Media Management software cost.
Bottom line: SproutSocial is more expensive than Buffer.
Which software includes more/better features?
We've compared SproutSocial Vs. Buffer based on some of the most important and required Social Media Management features.
SproutSocial: Data Import/Export, Basic Reports, Online Customer Support.
Buffer: Blogger Integration, Business Content Sharing, Facebook Integration, LinkedIn Integration, Twitter Integration.
Target customer size
The software is a useful product for customers of all sizes without any restriction on industrial affiliation. Buffer is perfect for companies of all shapes and sizes.