Shlomi Lavi /
Oct 29, 2022
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Bottom Line: Which is Better - Meltwater or Adobe Social?
Meltwater is more expensive to implement (TCO) than Adobe Social, and Adobe Social is rated higher (91/100) than Meltwater (75/100). Both tools offer the same amount of features.
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Sysomos Inc. Vs. Adobe
Sysomos Inc.: Sysomos is the social analytics engine that powers the expanding Marketwired product line.
Social media has become an indispensable source of business intelligence, and companies want to know they're using the best. The most innovative planners, marketers, advertisers and public relations agencies prefer tools that are "Powered by Sysomos...
Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...
Who is more expensive? Meltwater or Adobe Social?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Meltwater and Adobe Social.
Meltwater price starts at $1,000 per seat/month , On a scale between 1 to 10 Sysomos is rated 6, which is similar to the average cost of Social Media Management software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Social Media Management software cost.
Bottom line: Meltwater is more expensive than Adobe Social.
Which software includes more/better features?
We've compared Meltwater Vs. Adobe Social based on some of the most important and required Social Media Management features.
Meltwater: Blogger Integration, Facebook Integration, Global Content Library, LinkedIn Integration, Twitter Integration.
Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.
Target customer size
Meltwater is suitable for businesses, agencies and brands that are looking for a way to learn what their customers think about them and get insight and intelligence to understand, measure and engage with the social media landscape. Adobe Social tries to do everything and fails in most.