Meltwater Review - why 4.4 stars?

Shlomi Lavi / updated: Oct 29, 2022

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What is Meltwater?

Meltwater is a social media monitoring and analytics solution that can collect relevant conversations from online and reveal insights using intuitive graphics and detailed metrics. Users can also use this tool to reach out to key influencers and find new leads.

Meltwater was founded back in 2007 and was acquired by their parent company Marketwired in 2010.

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Who is it best for?

Meltwater is suitable for businesses, agencies and brands that are looking for a way to learn what their customers think about them and get insight and intelligence to understand, measure and engage with the social media landscape. Microsoft, Nike, UPS and BBC are some of the clients of Meltwater.

Main features and functionalities

Meltwater comes with comprehensive reporting, text analytics, engagement workflow, search and translating content in various languages, analytical data history, email alerts, Excel CSV, sentiment analysis, monitoring, business intelligence and real-time data monitoring features. Users can listen to what their customers are saying using real-time monitoring, measure the collected data with research and analytics solution and engage in conversations with customers and influence them using this software.

What is the actual cost?

The cost of license starts at $1,000 per seat/month. ITQlick pricing score is 6.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Meltwater. You can also find here pricing information from Meltwater's website.

Pros

• Meltwater comes with easy options to download the collected data in CSV formats
• Meltwater supports searching data in different languages using filters for different country
• The customer support of this social media monitoring software offers phone and email support

Cons

• Meltwater does not support capturing a wide range of social networking sites compared to other similar tools
• Meltwater does not offer region-based social media information which can be a problem for some users
• The customer support of this social media monitoring software doesn’t offer any live chat option

How it stacks up?

Access a head to head analysis of Meltwater vs alternative software solutions.

Frequently Asked Questions (FAQs)