Shlomi Lavi /
Sep 05, 2022
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Bottom Line: Which is Better - Tailwind or ViaMetric?
ViaMetric is more expensive to implement (TCO) than Tailwind, and ViaMetric is rated higher (88/100) than Tailwind (86/100). Tailwind offers users more features (6) than ViaMetric (0).
Looking for the right Social Media Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Tailwind Vs. ViaMetric
Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries.
Our platform covers the full marketing cycle from ideation to optimization:
CONTENT: Aggregate, discover and manage your visual content in one place...
ViaMetric: ViaMetric is a B2B demand generation firm that guarantees the number and quality of sales meetings it produces for clients. This is accomplished through the company’s digital direct marketing, web outreach and inside sales best-practices. Companies will not find a better 'lead' anywhere, guaranteed.
Who is more expensive? Tailwind or ViaMetric?
The real total cost of ownership (TCO) of Social Media Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Tailwind and ViaMetric.
Tailwind price starts at $9.99 per month , On a scale between 1 to 10 Tailwind is rated 2, which is much lower than the average cost of Social Media Management software. ViaMetric price starts at $7,500 per license , When comparing ViaMetric to its competitors, the software is rated 6 - similar to the average Social Media Management software cost.
Bottom line: ViaMetric is more expensive than Tailwind.
Which software includes more/better features?
We've compared Tailwind Vs. ViaMetric based on some of the most important and required Social Media Management features.
Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting, .
ViaMetric: We are still working to collect the list of features for ViaMetric.
Target customer size
Tailwind's typical customers include: SMBs, and ViaMetric's target customer size include: Small, medium and large size businesses.