Compare TextMagic and Twilio - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - TextMagic or Twilio?

Twilio is more expensive to implement (TCO) than TextMagic, and TextMagic is rated higher (85/100) than Twilio (81/100). Twilio offers users more features (5) than TextMagic (0).

Looking for the right SMS Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

TextMagic Vs. TWILIO

TextMagic: TextMagic is an SMS company based in the UK, with over 14 years’ experience in helping businesses improve communications and mobile marketing through sending and receiving text messages online.Delivering Text Messages since 2001.

TWILIO: Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up o...

Who is more expensive? TextMagic or Twilio?

The real total cost of ownership (TCO) of SMS Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for TextMagic and Twilio.

TextMagic price starts at $0.04 per license , On a scale between 1 to 10 TextMagic is rated 2, which is much lower than the average cost of SMS Marketing software. Twilio price starts at $1 per hour , When comparing Twilio to its competitors, the software is rated 2 - much lower than the average SMS Marketing software cost.

Bottom line: TextMagic cost is around the same cost of Twilio.

Which software includes more/better features?

We've compared TextMagic Vs. Twilio based on some of the most important and required SMS Marketing features.

TextMagic: We are still working to collect the list of features for TextMagic.

Twilio: Basic Reports, Chat, Data Import/Export, Online Customer Support, VoIP.

Target customer size

TextMagic's typical customers include: SMBs, and Twilio's target customer size include: Medium and large size businesses.