Compare Twilio and TextMagic - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - Twilio or TextMagic?

TextMagic is more expensive to implement (TCO) than Twilio, and TextMagic is rated higher (85/100) than Twilio (81/100). Twilio offers users more features (5) than TextMagic (0).

Looking for the right SMS Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

TWILIO Vs. TextMagic

TWILIO: Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up o...

TextMagic: TextMagic is an SMS company based in the UK, with over 14 years’ experience in helping businesses improve communications and mobile marketing through sending and receiving text messages online.Delivering Text Messages since 2001.

Who is more expensive? Twilio or TextMagic?

The real total cost of ownership (TCO) of SMS Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Twilio and TextMagic.

Twilio price starts at $1 per hour , On a scale between 1 to 10 Twilio is rated 2, which is much lower than the average cost of SMS Marketing software. TextMagic price starts at $0.04 per license , When comparing TextMagic to its competitors, the software is rated 2 - much lower than the average SMS Marketing software cost.

Bottom line: Twilio cost is around the same cost of TextMagic.

Which software includes more/better features?

We've compared Twilio Vs. TextMagic based on some of the most important and required SMS Marketing features.

Twilio: Basic Reports, Chat, Data Import/Export, Online Customer Support, VoIP.

TextMagic: We are still working to collect the list of features for TextMagic.

Target customer size

Twilio's typical customers include: Medium and large size businesses, and TextMagic's target customer size include: SMBs.