Shlomi Lavi /
Aug 26, 2022
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Total Expert or Ensighten?
Ensighten is more expensive to implement (TCO) than Total Expert, and Ensighten is rated higher (90/100) than Total Expert (70/100). Total Expert offers users more features (4) than Ensighten (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Total Expert Vs. Ensighten
Total Expert: Attracting and delighting customers is a vital part of the growth engine for financial services organizations. Yet the complexity of today’s marketing environment is as complex as the regulatory environment in which banks and lenders operate.
Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...
Who is more expensive? Total Expert or Ensighten?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Total Expert and Ensighten.
Total Expert price starts at $69 per user/month , On a scale between 1 to 10 Total Expert is rated 4, which is lower than the average cost of Marketing Automation software. Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Total Expert is rated 4, which is lower than the average cost of Marketing Automation software.
Bottom line: Total Expert cost is around the same cost of Ensighten.
Which software includes more/better features?
We've compared Total Expert Vs. Ensighten based on some of the most important and required Marketing Automation features.
Total Expert: Lead Management, Email Marketing, Property Management, Contact management.
Ensighten: We are still working to collect the list of features for Ensighten.
Target customer size
Total Expert's typical customers include: Small, medium and large size businesses, and Ensighten's target customer size include: Small, medium and large size businesses.