Compare Zeta Global and Total Expert - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Zeta Global or Total Expert?

Zeta Global is more expensive to implement (TCO) than Total Expert, and Zeta Global is rated higher (89/100) than Total Expert (70/100). Total Expert offers users more features (4) than Zeta Global (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

IgnitionOne Vs. Total Expert

IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...

Total Expert: Attracting and delighting customers is a vital part of the growth engine for financial services organizations. Yet the complexity of today’s marketing environment is as complex as the regulatory environment in which banks and lenders operate.

Who is more expensive? Zeta Global or Total Expert?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zeta Global and Total Expert.

Zeta Global accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 IgnitionOne Digital Marketing Suite is rated 4, which is lower than the average cost of Marketing Automation software. Total Expert price starts at $69 per user/month , When comparing Total Expert to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Zeta Global cost is around the same cost of Total Expert.

Which software includes more/better features?

We've compared Zeta Global Vs. Total Expert based on some of the most important and required Marketing Automation features.

Zeta Global: We are still working to collect the list of features for Zeta Global.

Total Expert: Lead Management, Email Marketing, Property Management, Contact management.

Target customer size

Zeta Global's typical customers include: Small, medium and large size businesses, and Total Expert's target customer size include: Small, medium and large size businesses.