Shlomi Lavi /
Dec 12, 2022
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Bottom Line: Which is Better - Total Expert or Zeta Global?
Zeta Global is more expensive to implement (TCO) than Total Expert, and Zeta Global is rated higher (89/100) than Total Expert (70/100). Total Expert offers users more features (4) than Zeta Global (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Total Expert Vs. IgnitionOne
Total Expert: Attracting and delighting customers is a vital part of the growth engine for financial services organizations. Yet the complexity of today’s marketing environment is as complex as the regulatory environment in which banks and lenders operate.
IgnitionOne: IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompas...
Who is more expensive? Total Expert or IgnitionOne Digital Marketing Suite?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Total Expert and IgnitionOne Digital Marketing Suite.
Total Expert price starts at $69 per user/month , On a scale between 1 to 10 Total Expert is rated 4, which is lower than the average cost of Marketing Automation software. IgnitionOne Digital Marketing Suite accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Total Expert is rated 4, which is lower than the average cost of Marketing Automation software.
Bottom line: Total Expert cost is around the same cost of IgnitionOne Digital Marketing Suite.
Which software includes more/better features?
We've compared Total Expert Vs. Zeta Global based on some of the most important and required Marketing Automation features.
Total Expert: Lead Management, Email Marketing, Property Management, Contact management.
IgnitionOne Digital Marketing Suite: We are still working to collect the list of features for IgnitionOne Digital Marketing Suite.
Target customer size
Total Expert's typical customers include: Small, medium and large size businesses, and IgnitionOne Digital Marketing Suite's target customer size include: Small, medium and large size businesses.