Compare TubeMogul vs FullStory

TubeMogul Vs. FullStory: Which is better?

Shlomi Lavi / Jul 22, 2020

Looking for the right Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

TubeMogul Inc: TubeMogul is the leading software company for brand advertising. TubeMogul’s advertising software enables the world’s largest brands to streamline their global, cross-channel advertising from a single platform. By improving transparency and leveraging real-time data, our software provides holistic planning tools, analytics and insights across television, video, display, mobile, social and other brand advertising initiatives. The consumer journey is no longer linear and marketers must have strategies in place to provide a seamless brand experience, regardless of channel or device. While cross-channel is a top priority for brand marketers, management and analysis of advertising investment across multiple technologies adds further complexities to determining campaign effectiveness.

FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.

Pricing/cost comparison

The real cost of Marketing software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for TubeMogul TCO and FullStory total cost to help with the total cost of ownership calculation.

TubeMogul price Starting from $49 per month , on a scale between 1 to 10 TubeMogul is rated 2, which is much lower than the average cost of Marketing software. FullStory price Starting from $199 per user/month , when comparing FullStory to their competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: TubeMogul cost is around the same cost of FullStory.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared TubeMogul Vs. FullStory based on some of the most important and required Marketing features.
TubeMogul: We are still working to collect the list of features of TubeMogul. .
FullStory list of features include the following: Dashboard, Data Analysis Tools, Data analysis, .

Target customer size

TubeMogul's typical customers include: Small business, Medium business, Large business, and FullStory's target customer size include: Small business, Medium business, Large business.