Compare VisitorTrack and Terminus - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - VisitorTrack or Terminus?

Terminus is more expensive to implement (TCO) than VisitorTrack, and VisitorTrack is rated higher (92/100) than Terminus (81/100). VisitorTrack offers users more features (3) than Terminus (0). There is a clear winner in this case and it is VisitorTrack!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

netFactor Vs. Terminus Software

netFactor: At netFactor, our mission is singular. We drive growth for Clients through actionable intelligence on the anonymous website Visitor.Over the last few years much has changed in the Internet marketplace, and new models for leveraging this powerful communications medium have emerged. Never before have businesses been able to harness such effective too...

Terminus Software: Founded in 2014, Terminus is the industry’s first account-based marketing platform that enables B2B marketers to target companies, engage decision-makers on their terms and accelerate sales pipeline velocity at scale. Launched in early 2015, Terminus is already proven to better align sales and marketing teams, deploy account-based marketing at scal...

Who is more expensive? VisitorTrack or Terminus?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for VisitorTrack and Terminus.

VisitorTrack price starts at $199 per month , On a scale between 1 to 10 VisitorTrack is rated 2, which is much lower than the average cost of Marketing Automation software. Terminus price starts at $29 per user/month , When comparing Terminus to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Terminus is more expensive than VisitorTrack.

Which software includes more/better features?

We've compared VisitorTrack Vs. Terminus based on some of the most important and required Marketing Automation features.

VisitorTrack: Data Import/Export, Basic Reports, Online Customer Support.

Terminus: We are still working to collect the list of features for Terminus.

Target customer size

VisitorTrack is suitable for companies focused on B2B leads and is being used in a wide range of industries including telecom, software, technology, healthcare, professional services, financial, transportation and manufacturing. and Terminus's target customer size include: Small businesses and start ups.