Compare WebEngage and iContact - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - WebEngage or iContact?

iContact is more expensive to implement (TCO) than WebEngage, and iContact is rated higher (86/100) than WebEngage (80/100). iContact offers users more features (6) than WebEngage (3).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Webklipper Technologies Private Limited Vs. iContact

Webklipper Technologies Private Limited: Webklipper Technologies Private Limited provides knowledge management tools for individuals and groups.Webklipper is Knowledge management tool for individuals and groups - save and organize your data like never before. A simple webpage and document annotator which lets you annotate via sticky notes, highlights and drawings. All of these shareable...

iContact: Since 2003, iContact has helped small and medium businesses share their stories, ideas, and products through email and social marketing. We take what we know about our favorite small and medium businesses—a trendy boutique hotel in South Beach, the online poster store that helps us decorate our cubicles, even the local coffee shop you'll find us in...

Who is more expensive? WebEngage or iContact?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for WebEngage and iContact.

WebEngage price starts at $199 per month , On a scale between 1 to 10 WebEngage is rated 4, which is lower than the average cost of Email Marketing software. iContact price starts at $23 per month , When comparing iContact to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: iContact is more expensive than WebEngage.

Which software includes more/better features?

We've compared WebEngage Vs. iContact based on some of the most important and required Email Marketing features.

WebEngage: Data Import/Export, Basic Reports, Online Customer Support.

iContact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

WebEngage's typical customers include: Small, medium and large size businesses, IContact is a cross industry product that is scalable for any size of business.